If you’re going to cut a Christmas album, you’re gonna have to toss a few covers of the classics in there.
The modern Christmas canon is mainly from the middle of the 20th century, but every year artists drop new Christmas tracks, and some of these new stabs at holiday tunes do catch on, to a degree: 2011’s “ Mistletoe” by Justin Bieber is still in substantial streaming demand, as is 2013’s “ Santa Tell Me” by Ariana Grande and 2014’s “ I’ll Be Home” by Meghan Trainor. And although we know a bunch about the yearly demand for holiday tracks, it’s also worth looking into the supply. It’s almost two weeks out from Christmas, so we’re quickly coming up on its annual apex. Christmas music: It’s unavoidable now, infiltrating our radio stations, dominating our streaming services, and pumped into department stores like a narcotic, gingerbread-tinged gas.
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